FDA launches new, comprehensive campaign to warn kids about the dangers of e-cigarette use as part o

In the latest of a series of actions to address the epidemic of youth e-cigarette use, the U.S. Food and Drug Administration today launched “The Real Cost” Youth E-Cigarette Prevention Campaign, a new, comprehensive effort aimed at educating kids about the dangers of e-cigarettes. The campaign targets nearly 10.7 million youth, aged 12-17, who have used e-cigarettes or are open to trying them, and features hard-hitting advertising on digital and social media sites popular among teens, as well as placing posters with e-cigarette prevention messages in high schools across the nation.

“HHS is committed to comprehensive efforts to protect America’s youth from the dangers of using any tobacco or nicotine-containing products. We congratulate the FDA on the launch of this new, hard-hitting campaign about the risk of addiction and other health consequences that can result from youth using e-cigarettes. This public education campaign will reach teens directly and complement the aggressive steps the FDA is taking to crack down on the sale and marketing of e-cigarettes to minors,” said HHS Secretary Alex Azar.